- TRACE WILLIAM COWEN
LOEWE Launches Limited Edition Capsule With Performance Brand On
LOEWE has partnered with Swiss performance brand On for a new limited edition capsule collection, sales for which will kick off this week.
Billed as a limited edition collection that’s been uniquely designed “for modern adventure,” the collab was previously teased at this month’s LOEWE Fall/Winter 2022 show.
The partnership’s assortment of outdoor-focused footwear options (including LOEWE-ified takes on the Cloudventure and Cloudrock shoes in five colorways) is joined by ready-to-wear pieces for women and men, including running pants and a waterproof anorak, as well as performance-enabling t-shirts.
For the campaign, LOEWE and On enlisted the photographic services of Gray Sorrenti. Modeling the pieces are Camila Morrone and Duckwrth.