LOOK! DIGITAL CAMPAIGN FOR THE LAUNCH OF THE FIRST MAX MARA EYEWEAR BY MARCOLIN COLLECTION
LOOK! It is the name of the digital campaign dedicated to the first Max Mara by Marcolin eyewear collection, and it is an invitation to look further and further away.
The protagonists of this digital campaign are two international fashion talents: Ludovica Sauer and Nataly Osmann, in a video shot together in Milan in which words are not needed, gestures and looks are enough. Later, this concept crosses Europe thanks to Shini Park, Francesca Rocco, Nina Suess and then reaches Tina Leung in the USA and concludes the journey in Asia with Yoyo Cao, Molly Chiang and Fil Xiaobai.
The concept of LOOK! underlines the iconicity of the glasses, the strength of everyday gestures that become a universal and transversal communicative code. The project lives through videos and images created by the various talents involved who elaborate this message in a personal way and underline how important eyewear is as an accessory.
Elsa eyewear is the symbol of this collection, presented on the occasion of the Max Mara Spring / Summer 2021 fashion show. A geometric shape in metal, made special by the futuristic high bridge designed in continuity with the frame and the logoed temples, characterized by temple tips in shaded acetate matching the maxi angular lenses.
The digital campaign will be live from 21 April 2021 on the social channels of the talents involved and on the social networks of Marcolin and Max Mara.