The French brand, known for its beauty products and scented candles, had previously received funding from LVMH Luxury Ventures, the group’s minority investment arm, in 2017.
The store interiors of French fragrance company Officine Universelle Buly 1803. LVMH.
The French perfume and cosmetics brand was relaunched in 2014 by husband and wife Ramdane Touhami and Victoire de Taillac. Since then, the label has become popular for its signature fragrances and vintage-style packaging.
Buly raised funding from minority investment vehicle LVMH Luxury Ventures in 2017. This latest deal is the first time LVMH is acquiring a business that was backed by its venture arm.
Buly currently operates over 25 stores around the world and LVMH plans to grow the company. The terms of the deal were not disclosed.