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  • by Colleen Morgan

‘Made in Italy’: Marcolin and Max Mara sign worldwide licensing agreement for Sportmax eyewear

Marcolin Group and Max Mara Fashion Group have sealed an exclusive worldwide licensing agreement for the design, production and distribution of Sportmax sun and optical glasses for women.

The five-year agreement is effective from 1 January 2019 until December 2023.

Marcolin Group CEO Massimo Renon describes Max Mara as one of the most important ‘Made in Italy’ fashion houses.

The Sportmax Eyewear collection combines sport and fashion to offer modern and geometric frames in contrasting materials. The range will be available from April at selected opticians and Sportmax and Max Mara boutiques.

Marcolin Group CEO Massimo Renon said the partnership with Max Mara Fashion Group represents an alliance with one of the most important ‘Made in Italy’ fashion houses.

He said both groups are characterised by “forward-looking” business models aimed at cutting-edge technological and manufacturing solutions and high-quality production processes.

“The Max Mara Group has found in us the ideal partner to further improve and internationalise the brand, developing common synergies and plans over the medium to long term,” he added.

Max Mara Fashion Group Board of Directors Vice Chairman Luigi Maramotti added: “We are excited about working with Marcolin Group and we believe that this agreement is of strategic value in the development process of the Sportmax brand.

“Both companies share a passion for design, craftsmanship, attention to detail and the continuous search for innovative materials. We are confident that the partnership with Marcolin Group will ensure a global growth in the eyewear collection, consistent with the values of the Sportmax brand.”


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