-- and launches the Max Mara eyewear collection for its first 60 years
Max Mara glasses by Marcolin
Sidney and Shanghai are the cities chosen by the Longarone-based company for the opening of the new offices. The licensing agreement for Guess and Marciano eyewear has been renewed. The estimate is to close the 2021 budget close to 500 million euros
LONGARONE. To celebrate its sixtieth anniversary , Marcolin gives itself two branches abroad (Sidney and Shanghai), launches the first Max Mara eyewear collection and renews in advance the exclusive licensing agreement for design, production and global distribution of sunglasses and optical frames for the Guess and Marciano brands .
«At the beginning Marcolin was a small company - underlined the managing director Fabrizio Curci during the evening for the celebrations of 60 years, which was held at the Milan Triennale - today we are present in 125 markets; and this thanks to resilience and Italian style, two characteristics for which we are known all over the world. And thanks also to licensees, partners and companies who work with us according to a common strategy ».
Marcolin glasses for Tom Ford
«Fifteen years ago I met Marcolin - Tom Ford echoed him on the same occasion - and not only an important business was born for me, but a great collaboration of which I am proud. I have found brilliant people in terms of style and quality and I am sure that we will share the future together ».
Keeping an eye on the numbers, the Longarone-based company says they are confident.
Tom Ford model by Marcolin
"In the first half of 2021 Marcolin recorded net revenues of 237.172 million euros and an increase of 95.044 million euros (66.9%) compared to the same period of 2020. At constant exchange rates, turnover was 249.047 million euros, with a an increase of 106.920 million (75.2%) compared to the previous period ».
And Marcolin is therefore optimistic about the end of the year, which should be in line with 2019, when the group, selling around 14 million glasses, closed the balance sheet with 487 million euros of consolidated revenues (from 482 million in the 2018), and an Ebitda of 51 million (from 57 million). In almost all markets where Marcolin is present, Marcolin's numbers are at pre-Covid levels and with growth prospects.
The Marcolin headquarters
"As for Italy, revenues in the first half of 2021 increased by 58.4% compared to the same period of 2020. In the rest of Europe, revenues grew by 56.7% to 95.271 million compared to the same period of 2020 at current exchange rates. This area has shown very positive results in particular in France, Benelux, Germany, the Nordic countries and the United Kingdom. In the Americas, net sales show an increase compared to the same period of 2020 at current exchange rates for approximately 87.6% (at constant exchange rate it would be 100%), with excellent performance for the US Optical and US channel. Retail Department Stores. Latin America also recorded a good recovery, with an increase in net sales (+ 80%) compared to the first half of 2020. The Asian market indicates an increase in net sales of around 52, 8% at current exchange rates, 59.3% at constant exchange rates. The results show an increase - underline by Longarone - mainly due to the recovery of the post Covid-19 business in the area, and to particular actions undertaken, including the reorganization of the Chinese branches and the full start of the Australian one ".
For his 60th anniversary Marcolin has chosen a logo that not only recalls this number, but also a frame of glasses and the symbol of infinity. The company's portfolio includes the proprietary brands Web, Marcolin and Viva; and the licensed brands Tom Ford, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Barton Perreira, Tod's, Emilio Pucci, BMW, Swarovski, MAX & Co., Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie's.