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  • nordesteconomia

Marcolin lands in Times Square, New York

It does so through the Tom Ford Eyewear advertising campaign that appeared in the heart of Manhattan

LONGARONE. An impactful campaign in the heart of Manhattan. It is the one launched by Tom Ford to promote the latest eyewear line that Marcolin has created, and produced, exclusively for the brand.

A decades-long collaboration that of the Venetian company with Tom Ford: the first agreement was in fact signed in 2005, the last renewal dates back to 2016.

The five impressive tables debuted in December in Times Square, closing the year of celebrations for the 60th anniversary of Marcolin, founded in 1961. But 2021 was also a year of important milestones.

In fact, in June it renewed in advance the exclusive licensing agreement for the design, production and global distribution of sunglasses and optical frames for the Guess and Marciano brands.

Then came the inauguration of the new Milan headquarters and the opening of a direct office in Shanghai, China.

In September, the announcement of a three-year partnership with Treedom and Timberland Eyewear arrived, while in November it renewed the licensing agreement with Skechers until 2024.

Finally, in December the agreements were finalized which led to the acquisition by LVMH of the 49% stake held by Marcolin in Thélios while Marcolin took over from the French the 10% stake they held in the group.


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