Marcolin targets Generation Z with new Guess Originals collection
Marcolin has revealed its new Guess Originals collection to target Generation Z consumers. The eyewear specialist said Originals adds a “vintage touch” to its designs in both sunglasses and optical frames.
With an eye on Generation Z consumers: Marcolin introduces Guess Originals
Guess Originals sunglasses include the GU8229 style with a rectangular front, Guess-logoed metal end pieces, plastic tips and gradient lenses in a range of colours.
GU8232 has an angular plastic front while the unisex GU8234 features retro, geometric rhombus lenses in silver, gold and rose gold metal frames.
Combining retro with contemporary – Guess Originals will be available through selected retailers next month
The optical collection includes styles with on-trend square fronts and geometric lines.
The Guess Originals collection is designed, produced and distributed by Marcolin Group and will be available from Guess stores, online, and through selected retailers (including travel retail) from May.