Mastering the Moment: Bvlgari
- Fairchild Studio
- Apr 16
- 3 min read
Jean-Christophe Babin, chief executive officer of LVMH Watches and chief executive officer of Bvlgari, talks to Fairchild Studio about the latest offerings being presented at the 2025 Watches and Wonders.
Octo Finissimo Ultra Tourbillon. Courtesy Photo
For more than 140 years, Bvlgari has created fine jewelry and watches that emphasize both its heritage and innovation. And this year, the Italian luxury fashion house is making its highly anticipated debut in Geneva with both categories.
Here, Jean-Christophe Babin, chief executive officer of LVMH Watches and chief executive officer of Bvlgari, talks to Fairchild Studio about the latest offerings being presented at the 2025 Watches and Wonders.
Jean-Christophe Babin: Octo Finissimo Ultra Tourbillon is a new thinness record. For the past 10 years, we have constantly pushed our limits to achieve technological feats of watchmaking expertise. Serpenti Aeterna reveals a new jeweled, avant-garde take on the Maison’s iconic reptile. Two pieces, in their own way, illustrate Bvlgari’s audacity.
Our watch innovations showcase our ability to merge artistic design with technical prowess — which helps us solidify our reputation as a leader in the luxury watch industry. Our continuous pursuit of excellence and innovation ensures that we remain at the forefront of horological advancements.
Fairchild Studio: How is Bvlgari making its debut at Watches and Wonders this year?
Octo Finissimo Ultra Tourbillon.
J.C.B.: We are thrilled to participate for the first time in Watches and Wonders with a space that fully reflects our DNA, both as jewelers and watchmakers. The work we’ve done over the past 10 years has made us one of the most influential players in the world of horology, blending Swiss innovation with Italian creativity. For our first Watches and Wonders engagement, we are very excited to present two new products that are fully in line with our DNA and our iconic collections.
Fairchild Studio: Are there any new elements featured this season that set Bvlgari apart within the luxury market?
J.C.B.: The innovations we are unveiling this year at Watches and Wonders truly embody Bvlgari’s unwavering commitment to excellence and innovation, two core pillars of our heritage that guide us every day. With Serpenti Aeterna, we explore a more contemporary iteration of our iconic Serpenti, a symbol of perpetual evolution.
Meanwhile, with the Octo Finissimo Ultra Tourbillon, we continue to push the boundaries of what’s possible in watchmaking. It proudly stands as the thinnest skeletonized tourbillon in the market! We are incredibly proud of this achievement and deeply grateful to have a team of master watchmakers and developers by our side, helping us reach these extraordinary milestones together.
Serpenti Aeterna.
Fairchild Studio: How has Bvlgari’s heritage influenced the designs of the latest watches/jewelry collection?
J.C.B.: Our heritage is the foundation of everything we do, shaping our approach to design and craftsmanship every single day. It is the timeless legacy of Bvlgari that influences every new creation, whether it’s in watches or jewelry. The meticulous craftsmanship that has been the hallmark of our heritage continues to define our collections, ensuring that each piece reflects the excellence passed down through generations.
Bvlgari’s unwavering commitment to quality and precision is evident in the intricate artistry and flawless execution of every timepiece we create. While we honor our rich legacy, we also embrace the future by seamlessly blending advanced techniques and modern technology with our traditional artistry. This harmonious fusion of heritage and innovation allows us to craft pieces that are both timeless and forward-thinking. Drawing inspiration from historical periods, artistic movements and the rich cultural influences that have shaped our heritage, we continue to redefine luxury by staying true to our roots while exploring new frontiers in design.
Comments