Maude Apatow, Ryan Destiny, Phoebe Dynevor and More Turn Out for Bulgari Eternal Debut
- James Manso
- Jan 21
- 2 min read
Joshua Jackson, Paris Jackson, Lauren Wasser, Dree Hemingway and others were also in attendance Thursday.
What better way to break in a new flagship than with a launch party?
Or at least, that was Bulgari‘s thinking in feting its latest Bulgari Eternal collection at its new Rodeo Drive flagship in Los Angeles, which opened in November 2024, on Thursday.
Guests Maude Apatow and Ryan Destiny, clad in the collection’s first debut line Vimini, milled about while Kaytranada and Kim Gordon both DJed. Other guests included Phoebe Dynevor, Joshua Jackson, Paris Jackson, Lauren Wasser, Dree Hemingway, Eli Roth, Chiara Aurelia, Isabela Merced, Rudy Pankow and Jonathan Daviss.
Of the collection, Bulgari North America president Herve Perrot said, “Inspired by a treasured 1942 bracelet, part of the Buglari Heritage collection, Vimini represents the elegance and technical mastery of Bulgari — reinterpreted for a new generation. Launching Bulgari Eternal in Los Angeles at our new Rodeo Drive boutique allows us to honor our heritage while embracing contemporary design.”
Paris Jackson Chad Salvador
The collection takes cues from past creations of the brand, so to fit the occasion, Bulgari also displayed archival jewelry throughout the flagship for the event. That exhibition will continue through Feb. 22. The Eternal collection will debut at brand boutiques in New York, Los Angeles, Miami, Boston, San Francisco and Toronto, among other key markets.
It’s been a busy time of retail expansion for Bulgari, which also unveiled another flagship in 2025 in Milan. That space, at 8,072 square feet, was three years in the making.
On Rodeo Drive, “We are really experiencing a very positive growth since quite a long time, and especially here in California,” deputy chief executive officer Laura Burdese told WWD at the time of its opening. It’s not the only one: David Webb also recently opened a store in Montecito, Calif. at the end of 2025, citing growing interest in the market.
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