The first with apparel in addition to co-signed sneakers
On and Loewe today unveiled their first apparel collection again blending Spanish luxury design and Swiss technical innovation. The collection, a true technical wardrobefor running, is designed for those who love to explore both wild landscapes and city streets, blending LOEWE's refined aesthetics with On's advanced engineering solutions. The collection design features a new joint LOEWE x On logo, in which LOEWE's two “L's” combine harmoniously with On's letters. This visual identity reflects the perfect fusion between the two brands, symbolizing a meeting of tradition and modernity, luxury and performance.
The fifth LOEWE x On collection will be available for pre-order on loewe.com on May 22, reserved for pre-registered customers. The official launch will take place on May 23, accompanied by a series of pop-up stores around the world. Thereafter, the collection will be available on loewe.com, on.com and at selected retailers.
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