The fashion brand hosted a party at the Miami Botanical Gardens on Tuesday night.
On Tuesday, the eve before Art Basel Miami Beach opens its doors to the VIP crowd, Pucci brought a Fun Fair to the adjacent Miami Botanical Gardens. The one-night-only pop-up festival included a smattering of colorful Pucci-coded activities for guests, from a fortune teller to carnival-style games and sweet treats like cotton candy, gelato, and cannolis.
Guests throughout the evening included Future, Gunna, and Saint Jhn.
“I thought, you know, we need to do something. If we’re doing something here, we need to be different.
So many people are doing so many events,” said Pucci artistic director Camille Miceli. “You’re in Miami, you’re in this wonderful city with lots of art, lots of beautiful people. So you need to surprise them, and I think that the Fun Fair has that benefit.”
Camille Miceli Lexie Moreland/WWD
Case in point: on the dance floor, guests were navigating underneath a pink bar, doing the limbo as Giuseppe Savoni, aka Disco Bambino, set the mood with Italian disco tunes from the ’70s and ’80s.
“Emilio Pucci used to do the limbo with his friends,” added Miceli. “I saw some images of Emilio Pucci in the archives doing the limbo with his friends, I thought, OK — we have to do a limbo.”
And what better occasion than at a Fun Fair on the eve of Art Basel Miami Beach?
“I thought it was exactly the best place to do it,” she added. “The energy is amazing. It’s something that you don’t have anywhere else. You have the beach, you have the art — what more can you expect?”
The scene at Art Basel 2024 Pucci Fun Fair. Lexie Moreland/WWD
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