Sofia Vergara Stars in Skechers’ Playful 2026 Super Bowl Ad
- Katie Abel
- 15 hours ago
- 2 min read
The brand is making its 13th appearance at the big game.
Sofía Vergara slips into Skechers in the brand's new Super Bowl spot. Courtesy of Skechers
Sofía Vergara is trading fútbol for football.
The Colombian-American actress stars in Skechers’ new spot for Super Bowl LX, which will pit the New England Patriots against the Seattle Seahawks on Feb. 8 at Levi’s Stadium in Santa Clara, Calif.
In the ad, set to air just before kickoff, Vergara playfully throws her “useless” sneakers out the window — and into the pool outside — as she slips into Skechers’ Hands Free Slip-ins. Her pool boy is caught off guard as more shoes keep flying.
The larger-than-life actress is the latest big name to front a Skechers’ Super Bowl campaign. Martha Stewart, Snoop Dogg and Mr. T have all made appearances through the years.
The brand revealed Vergara as its newest brand ambassador last November.
Sofía Vergara joined forces with Skechers in November 2025. Courtesy of Skechers
According to the company, Vergara initially found Skechers after a knee surgery left her searching for supportive shoes — she purchased multiple pairs before learning her team had already been in talks with the brand.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” Vergara said in a statement at the time. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Michael Greenberg, president of Skechers and FNAA 2025 Hall of Fame inductee, added that Vergara “embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise.”
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