Stella McCartney Launches Luxury Shopping Show With Eva Mendes
- Tianwei Zhang
- Sep 24
- 2 min read
To promote the launch of the fall collection, the designer and Mendes walk through the collection in a fictional corporate setting called Stellacorp.
Eva Mendes stars in Stella McCartney winter 2025 campaign Courtesy of Stella McCartney
SHOP WITH STELLA: British fashion designer Stella McCartney is launching an immersive, digital luxury shopping show featuring Eva Mendes, a friend and face of the brand’s latest winter 2025 campaign.
Available to watch from Monday at 8 p.m. in London on the brand’s official website, the show takes place at the brand’s London headquarters.
Part QVC, part trunk show and part sitcom, the show started with Mendes driving up to the Stella McCartney office and pretending to apply for a job via McCartney, who gives a convincing performance as a multitasking receptionist.
Cut into the main part, McCartney and Mendes can then be seen going through day-to-night pieces in the collection, as well as discussing the brand’s sustainable innovations, such as new leather alternatives, including a vegan snakeskin made using mycelium, in a fictional corporate setting called Stellacorp.
McCartney said the experience goes beyond a conventional online trunk show.
“It’s an exclusive insight into my headquarters and history — told by me, in my words,” she said: “I want to bring everyone into my world, which is something we’ve never done for a collection, and really is pioneering a new way of digital shopping.”
Promotional campaign for the Shop With Stella digital shopping show. Courtesy
“Having my friend Eva Mendes there also brings the humor and heart. I wanted to show what we do here at Stella McCartney and everything we do here to be conscious and mindful of our impact on Mother Earth and our fellow creatures,” continued McCartney.
Fall 2025 marks the third season that Mendes has starred in a Stella McCartney campaign. She previously fronted the winter 2024 and summer 2025 campaigns.
Manufactured with 96 percent conscious materials, the winter collection features strong-shouldered dresses and Savile Row tailoring, alongside square-toed heels, laptop-sized Ryder totes and biobased eyewear.
Comments