The designer has enlisted the help of British sculptor and performance artist Andrew Logan and light artist Chris Levine.
Stellabration at Selfridges Corner Shop TIM CHARLES
LONDON — Stella McCartney has the holiday spirit.
For the final Corner Shop pop-up of the year at Selfridges, the British fashion designer is installing an installation titled, “Stellabration” to commemorate the holidays through Dec. 28.
The colorful piece is a mix of eclectic ideas, from sustainability, fashion, art and festive British traditions reusing neons and store displays from the brand’s past Christmas celebrations.
At the Corner Shop, items from Stella McCartney’s conscious capsule will be available for purchase, as well as chocolates by Charbonnel et Walker.
The designer will be debuting her collection of bags and footwear made in collaboration with Veuve Clicquot using grape by-products and recycled corks, which can be preordered at the department store.
To add an element of fun, McCartney has also designed a Champagne bottle holder and ice jackets with Stellabration messages.
Stella McCartney RTW Spring 2024 GIOVANNI GIANNONI/WWD
The designer’s childhood friend, Andrew Logan, a British sculptor and performance artist, has created wearable art to purchase made from recycled and recyclable glass. The two friends collaborated on McCartney’s spring 2024 show.
Another installation will take place at the Corner Shop: “InterStella,” by light artist Chris Levine using neon and star elements.
McCartney, through the space at Selfridges, aims to shine a light on minimizing waste during the festive season with the majority of the materials used in the space being either recycled, recyclable or biodegradable.
The retailer is making a conscious effort to reuse items, such as artificial snow and disco balls in its windows and store display every year.