- Colleen Morgan
Swarovski partners with Taipei Marriott in colourful jewellery promotion
Crystal and jewellery house Swarovski has collaborated with the Taipei Marriott Hotel in an innovative promotion pairing selected pieces from the Austrian brand with the hotel’s teas and pastries.
According to Swarovski, the Wonder of Colour Afternoon Tea Set concept “redefines the brand as a place where magic and science meet”. It takes inspiration from Swarovski’s latest collection which features bold elements of geometry, vibrant colours and precision-cut crystals.
Delicate treats are presented in bright octagon jewellery trays, symbolising the brand’s crystal cutting craftsmanship. One of the desserts echoes Swarovski’s signature swan emblem, which was reimagined last year, while others include design elements from best-selling pieces.
As reported, Swarovski revealed a new brand identity as it marked its 126th anniversary in 2021, with the brand’s new vision led by Creative Director Giovanna Engelbert.
Tea for two: Swarovski’s Una pendant and Millenia necklace both feature in the colourful Afternoon Tea promotion
The Afternoon Tea promotion highlights Swarovski’s Una rhodium-plated heart pendant, featured recently in the Korean drama Our Beloved Summer.
The pear-cut Millenia necklace is gold-toned plated while Gema clip earrings feature a variety of stone cuts. The Constella necklace, Stella pendant and rose gold-tone plated Signum pendant are also highlighted in the Afternoon Tea presentation which runs at the Taipei Marriott until 30 June.