- Noel Khoo
Swing into action with the new Fendi O’Lock Swing and Zip bags
Following a successful debut in the brand’s jewellery collection, the O’Lock logo now makes a fetching entrance in the leather goods universe.
Fendi’s signature FF logo takes on a new identity as Delfina Delettrez Fendi, the Maison’s Artistic Director of Jewellery redefined the angular emblem into a soft oval design.
At the runway of the Fall/Winter 2021 collection, the mellow, rounded O’Lock logo was introduced for the first time with a jewellery collection consisting of necklaces, earrings, bracelets and more in utterly chic gold.
This fall/winter, the O’Lock logo extends its narrative by making a debut in Fendi’s leather goods, setting the tone for two new bags—the O’Lock Swing and the O’Lock Zip with maxi chains featuring two-hued metal and tortoiseshell finishing.
Catchily named O’Lock Swing, the bag in the shape of a crescent baguette can be effortlessly worn resting on the shoulder or the elbow like a swing, or carried as a clutch. Its clean, sleek profile evokes a ’90s sentiment that’s dear to Fendi and current fashion, and it is presented in supple leather and a timeless palette of black, dove, beige and the classic FF tapestry.
Elsewhere, the O’Lock Zip bag doubles the versatility with no less fun. Its slouchy, roomy structure highlights the tactile delight of materials like furry fox and shearling, completed with a detachable short leather strap and O’Lock chunky chain—serving as both an accessory to punctuate your day look and a carry-all bag.