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Elana Fishman

Sydney Sweeney channels Anna Nicole Smith for Guess campaign


Sydney Sweeney is the spitting image of Anna Nicole Smith in Guess Originals’ latest campaign.
Kenneth Cappello; Daniela Federici


Sydney Sweeney is honoring a blond bombshell who came before her.


The “White Lotus” actress, 24, stars in Guess Originals’ campaign for its new Anna Nicole Smith capsule collection, recreating some of the late model’s ’90s photoshoots for the all-American brand.


Sweeney looks strikingly similar to Smith in the black-and-white beach shots, posing in denim jackets, high-waisted jeans and sleeveless shirts tied at the midriff; her hair was even styled in platinum curls and wrapped with a bandana, à la Anna Nicole.


“Ever since a young age, I’ve always had a bigger chest, and I never felt like in any stores I saw a body shape that represented me,” the “Euphoria” star told WWD.



Photographed by Kenneth Cappello, Sweeney’s Guess Originals campaign was inspired by Smith’s ’90s shots for the same brand.
Kenneth Cappello; Daniela Federici

“And I remember the first time I saw the giant Guess models [ads] in the storefronts, and I was like, ‘Mom, I want to go in the store.’ And she took me in, and I saw all the girls around that had curves and that had boobs, and they were celebrated, and they were loved, and they were beautiful, and I was like, ‘Oh, my God, I hope I grow up and I’m a Guess model.'”


Sweeney added that she’s long felt a kinship with Smith, who died in 2007 from an accidental drug overdose when she was just 39.



Sweeney even wore her hair in Smith’s signature platinum blond curls.
Kenneth Cappello; Daniela Federici


“I did feel like she represented my body type, and I love her playfulness and her energetic energy that you could feel through these photos,” she told the outlet.


“And I always was like, ‘I hope I can emulate her in that you don’t have to be serious sexy all the time.’ Like, her playfulness brought out the sexiness with her, and I love that.”


“I did feel like she represented my body type, and I love her playfulness and her energetic energy that you could feel through these photos,” Sweeney said of Smith, pictured here at a Guess event in 1993.
Kenneth Cappello; Getty Images


Out on October 7, the 32-piece Guess Originals x Anna Nicole Smith Collection was designed in collaboration with artist Cali Thornhill Dewitt, and will include shirts, jackets, denim, socks, hats, and handbags priced from $12 to $248.


Some of the pieces will feature graphics from a never-before-seen 1993 calendar starring Smith, according to the brand’s press release.












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