The first sustainable collection by Thélios for Stella McCartney has been awarded
The accredited international laboratory Ul Underwiters Laboratories validates the environmental sustainability of the Spring Summer collection, the first developed with Thélios
LONGARONE, 29 December 2020 - Thélios , a reality specialized in eyewear from the world leader in luxury LVMH, has obtained UL- Underwriters Laboratories validation for Stella McCartney's spring / summer 2021 collection which uses alternative raw materials with a lower impact on the environment .
UL, an independent global leader in certification for safety, personal protection and sustainability, has certified the limited environmental impact of the eyewear developed by Thélios for Maison Stella McCartney, assigning the Environmental Claim Validation (ECV) to the collection. In fact, the bio-lenses are made up of 40% castor oil and, moreover, the frames use an environmentally friendly version of bio-acetate that derives 68% from wood and cotton fibers and plasticizers of natural origin.
The ECV confirms the validity of Thélios' statements regarding the composition, the recyclability of the product and its safety.
Inspired by the Maison's iconic bags, the cases are also plant-based and sustainable. Together with all the other packaging elements, they are in fact made with recycled and biodegradable materials such as PVB or polyester.
The eco-friendly collection by Thélios for Stella McCartney is in line with the objectives of the exclusive long-term partnership announced in July 2020 between the designer, very committed on the environmental front, and Thélios. In fact, the new eyewear collection blends design and eco-friendly innovations together, giving maximum expression to Stella McCartney's casual and refined style.
The word “Thélios” is the fusion of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the desire of the LVMH group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces and distributes sunglasses and optical frames for some of the most prestigious Maison of the group: Celine, Loewe, Stella McCartney , Kenzo, Fenty, Fred, Berluti and Rimowa. At its Manufacture in Longarone, Italy, Thélios combines the unique identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. Thélios offers its experience in the sector by providing the highest level of quality and excellence in both products and services.
About Stella McCartney
Stella McCartney is a luxury lifestyle brand, launched under the designer's name in 2001. Stella's approach to design emphasizes keen tailoring, natural self-confidence and an attitude of ease. The brand is committed to being ethical and modern, in the belief that it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly looking for innovations to become more sustainable, from design to shop and product creation. Having always been a vegetarian, Stella McCartney never uses leather, fur, hides or feathers in any product, whether for ethical or environmental reasons, setting a standard for the use of alternative materials. By supporting circularity, the brand is embracing new business models that will transform the way clothes are produced, sold, shared, repaired and reused; promoting long-lasting products with extended use to reduce environmental impact.
The brand offers prêt-à-porter collections for women and men, as well as bags, shoes and a line for children. It has also developed under license eyewear, lingerie, swimwear, perfumes and an ongoing partnership with adidas. The collections are currently available in more than 100 countries and in 60 independent stores including London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong and Shanghai.