The transaction is expected to be completed in the next few weeks
Thélios has acquired Barton Perreira, a luxury eyewear company cofounded by Bill Barton and Patty Perreira in 2007 in Los Angeles, California.
Thélios CEO Alessandro Zanardo said: “We are excited to welcome Barton Perreira into our Maison portfolio. The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship. We are looking forward to working with Barton Perreira’s talented team and dedicate ourselves to preserving its unique identity while leveraging our resources and expertise to further develop the brand.”
Barton and Perreira said: “We are incredibly proud of what Barton Perreira has achieved over the years, and we believe this partnership with Thélios will take the brand to new heights. Thélios shares our passion for craftsmanship and quality, and we are excited to see the wonderful things we will achieve together.”
Through Thélios’ distribution network, Barton Perreira will be introduced to the best optical stores worldwide, complementing the brand’s own boutiques. The brand, which has a strong presence in the US market, will additionally benefit from Thélios’ global reach and luxury expertise, to grow in high-potential markets in Europe and Asia.
Bill Barton and Patty Perreira will keep their respective roles at Barton Perreira and continue to lead the brand in its new phase of growth.
It follows Thélios’ acquisition in September of its first proprietary brand, Vuarnet, a French eyewear company with a strong heritage and renowned craftsmanship in mineral lenses.
https://www.dfnionline.com/latest-news/thelios-acquires-eyewear-company-barton-perreira-07-11-2023/