Timberland wrapped up its Stoop Series with a star-studded concert held on Saturday in New York in celebration of the 50th anniversary of hip-hop and the brand’s Original Timberland boot.
Timberland Stoop Series was a mobile pop-up tour honoring and giving back to the communities that helped make the yellow boot an icon. Following their tour together, Kaytranada and Amine took the stage during the event, which was made open to the public, making for a memorable night. The pair headlined the free concert along with Lola Brooke and Roc Marciano. The event aimed at paying homage to New York and the communities that thrive within the city.
Timberland’s Timberland Stoop series concert and bodega. ARIEL FOX
Timberland’s Timberland Stoop series yellow boot.ARIEL FOX
To monumentalize the impressive lineup, exclusive concert t-shirts were available for purchase. All proceeds from the T-shirt sales went to a local New York charity, The Cipher Foundation, a non-profit men’s support and community outreach organization. A 256-square-foot custom bodega decked out with branded elements called the “Timbs Deli and Groceries” was also installed at the event, paying homage to NYC culture. The viral 250 lb, 10 ft Timberland Boot was also on-site in addition to Timberland footwear customization and limited edition merch by local New York artists.
Timberland is a global outdoor and workwear-inspired brand that aims to inspire and equip consumers to step outside, work hard together and move the world forward. Based in Stratham, New Hampshire, Timberland also has international operations in Stabio, Switzerland and Shanghai, China.
Amine at Timberland’s Timberland Stoop series concert. ARIEL FOX
The brand is best known for its iconic yellow work boot, the Original Timberland boot. The utilitarian boot was introduced in 1973 and was made to take on the harsh elements of New England. Today, Timberland today offers a full range of footwear, apparel, and accessories to choose from. The brand is widely recognized as the arbiter of boot culture.