- Gözde Meric
Timberland Launches Spring/Summer Glasses Made from Bio-Based Materials
Timberland launched its spring/summer 2022 collection of sunglasses and optical frames made from bio-based materials, created in collaboration with Marcolin, on Tuesday.
Timberland launches its first glasses made from bio-based materials - Timberland
The spring/summer 2022 collection bears the Earthkeepers mark, which indicates that from the beginning the product was designed to reduce environmental impact and integrates bio-based materials. More than 60 percent of the new collection contains bio-based materials produced from the castor oil plant. Customers find a precise bio-based compound offered at 35 percent, 50 percent, 65 percent, or 80 percent inside the temple portion of the eyeglasses.
The castor oil plant is a renewable resource that replaces petroleum-based oils typically found in eyeglass frames. This innovative bio-based material makes up 80 percent of new frames and provides a comfortable, soft touch for extended use. The collection also continues Timberland's commitment to plant 50 million trees worldwide by 2025. Through their partner Treedom, a company that promotes agroforestry projects around the world, all trees are planted directly by local farmers, providing social and financial benefits as well as eco-friendly products to the communities involved.
“We are proud of the new Timberland Eyewear collection as it demonstrates its responsibility to build a greener future through materials and transparent, on-site projects,” said Molly Hyland, Timberland licensing director.
He states that Treedom is a unique organization and a great partner, allowing people to engage directly with the work in the field and the ability to monitor the growth of a particular tree with the ultimate goal of providing employment, clean air and unity.
The collection offers a progressive look with lightweight styles and modern colours. All sunglasses are polarized and select models have anti-reflective coatings. A few models are currently available, others will be launched later this month. Styles are available at Dick's Sporting Goods, Amazon, and specialty optics.