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  • Fibre2Fashion News Desk (KD)

US fashion brand Guess to increase sustainable denim offerings by 75%

American fashion brand Guess plans to increase sustainable denim offerings to 75 per cent within three years, replace virgin polyester with recycled materials, reduce corporate greenhouse gas emissions by 50 per cent and supply chain emissions by 30 per cent by 2030. Its greenhouse gas targets have been approved by the Science Based Targets Initiative.

Guess announced the targets in Vision Guess, its fourth sustainability report covering fiscal years 2020 and 2021, written in accordance with the Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) standards. It shares the company’s progress on Environmental, Social and Governance (ESG) topics.

The report covers the three pillars of the Guess sustainability plan – operating with integrity, empowering people and protecting the environment. The company details its significant achievements since its first sustainability targets were announced, increasing its eco Smart Guess denim product offerings by 18 per cent; increasing its global, certified sustainable materials across brands; and achieving gender pay parity for both its US corporate headquarters and US retail operations, the company said in a press release.

The report also highlights the company’s new Guess Sustainability Assurance Framework - a robust process to collect, review and test sustainability data to ensure the consistency and comparability of nearly 100 ESG-related metrics, before sending to its external assurance provider.

“Our report this year, Vision Guess, highlights our higher standards and our expanded ESG strategy for the future. We are treating ESG reporting with a rigour typically reserved for financial reporting and we are focussed on developing the right system, testing and controls to ensure proper comparability, consistency and accountability,” said Carlos Alberini, chief executive officer for Guess.

The publication of Vision Guess is a milestone achievement for the company, marking its successful completion of a reasonable assurance engagement with Big 4 accounting firm KPMG to examine the metrics and disclosures in its sustainability report.

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