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  • Godfrey Deeny

Zegna names Mads Mikkelsen as its latest global testimonial

Zegna has named actor Mads Mikkelsen to be the Italian brand’s latest global testimonial, one day after he dressed in Zegna at the Cannes Opening Ceremony.


Mads Mikkelsen wears a ZEGNA Oasi Linen vicuna overshirt - Zegna


“Zegna is thrilled to announce its new global testimonial, actor Mads Mikkelsen, who joins the Zegna family of passionate people and dynamic personalities,” the house said in a release. The noted Danish actor wore a custom-made all-black tuxedo suit by Zegna on Tuesday night in Cannes on the red carpet of the Cannes Film Festival opening evening, and première of film Jeanne du Barry.


“Mads embodies the unique spirit of Zegna timeless elegance and with his outwardly positive confidence and strong sense of values he perfectly represents the Zegna modern man,” the Milan-headquartered marque said. "I am very pleased to officially join the Zegna family. Alessandro Sartori’s vision on modern style is very inspiring and his sophisticated aesthetic is truly authentic. I admire Zegna’s commitment towards quality, innovation and craftmanship and I am very proud to collaborate with such an iconic brand,” explained Mikkelsen.


Mads Mikkelsen wears Zegna to attend the Jeanne du Barry film premiere - DR


The Danish-born thespian has appeared in over 60 feature films, including Quantum of Solace, Casino Royale, Coco Chanel & Stravinsky, Clash of the Titans and The Three Musketeers. Previous Zegna testimonials have included double Oscar winner Mahershala Ali, Robert De Niro and Hong Kong singer and actor William Chan.


Founded over 110 years ago, Zegna is a globally lauded menswear fashion marque, vital Italian menswear tailoring manufacturer and important fabric innovator, whose creative director is Alessandro Sartori.


Managed by Gildo Zegna as chairman and CEO, Ermenegildo Zegna Group designs, creates and distributes luxury ready-to-wear and accessories under both the Zegna and Thom Browne brands to over 500 stores. As of September 30, 2022, 299 stores are directly operated by the Ermenegildo Zegna Group (242 Zegna and 57 Thom Browne) in 80 countries around the world.




https://ww.fashionnetwork.com/news/Zegna-names-mads-mikkelsen-as-its-latest-global-testimonial,1517282.html

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