Audi Revolut F1 Team welcomes @icberlinofficial as Official Eyewear Partner
The Audi Revolut F1 Team has announced a partnership with ic! berlin as their Official Eyewear Partner for the 2026 Formula 1 season. This collaboration aligns with the team's "designed to perform" ethos as they prepare for their debut season, featuring high-performance eyewear for the team, per the Instagram announcement . Partnership: ic! berlin joins as the official eyewear provider. Team Context: This partnership is part of the newly rebranded Audi Revolut F1 Team (form
EXCLUSIVE: Loewe Has a New Chief Marketing Officer
Thierry Conrad Reutenauer, who joined the brand as global communications director last October, has been promoted to the role. Thierry Conrad Reutenauer Courtesy of Loewe A NEW CHIEF : After less than four months as Loewe’s new global communications director, Thierry Conrad Reutenauer has been promoted to chief marketing officer, effective Monday, WWD has learned. He picks up a title previously held by Charlie Smith, who left his role as chief marketing and communications
Bad Bunny’s Super Bowl Halftime Show Sneakers Generate $1.6 Million in Media Exposure for Adidas
The musician debuted a new colorway of his first signature shoe with Adidas during the performance. Bad Bunny ‘s halftime show at Super Bowl LX on Sunday turned out to be quite lucrative for Adidas , as the athletic brand generated $1.6 million in media impact value (MIV) thanks to the performance, according to Launchmetrics. Bad Bunny performs onstage at Super Bowl LX. Christopher Polk/Billboard Bad Bunny notably debuted the all-white colorway of his Adidas x BadBo 1.0
Eyewear Industry Reacts to Volatility With Performance, Colored, Vintage Frames for Spring 2026
Industry executives sounded somewhat optimistic at the Mido eyewear trade show as the category proved resilient in 2025 against a dampened luxury outlook . Inside the 2026 edition of eyewear trade show Mido. Courtesy of Mido MILAN — Against an uncertain outlook for the fashion industry at large, eyewear has emerged as a resilient segment, better positioned to weather macroeconomic headwinds, including tariffs, weaker U.S. exports and geopolitical instability that has dented
Anya Taylor-Joy and Willow Smith Step Into Dior’s Candy-colored Beauty World in L.A.
The pop-up marked the U.S. debut of Dior’s new Addict Lip Glow Oil and gourmand fragrances. West Hollywood glowed a little pinker for one night only. Dior transformed a local events space into a sweet shop on Tuesday night, a soft pink, candy-coated world where makeup and fragrance collided. The evening marked a launch about three years in the making, led by Peter Philips, creative and image director of Dior Makeup , and Francis Kurkdjian, Dior Perfume creation director,
Adidas Sees Double-Digit Growth in Q4, Record Sales in 2025 Despite ‘External Turbulence’
Preliminary number show revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year. Outside an Adidas Originals store. Getty Images Adidas chief executive officer Bjørn Gulden touted the company’s double-digit growth in the fourth quarter despite “external turbulence” in its latest preliminary results on Thursday. Based on preliminary unaudited numbers in the fourth quarter of 2025, revenues reached 6.08 billion euros, up from 5.97 billion
Stella McCartney Named Ambassador for Central Saint Martins’ New M School
"I’m here to champion sustainable materials, encourage innovators to engage with education and push for meaningful support so the next generation has the tools to lead,” McCartney said during a talk at CSM. Stella McCartney is Central Saint Martins' inaugural M school ambassador. Courtesy LONDON — Stella McCartney is taking her sustainability campaign to Central Saint Martin’s, becoming the first industry ambassador for its new M School, which offers fashion, jewelry and te
Sofia Vergara Stars in Skechers’ Playful 2026 Super Bowl Ad
The brand is making its 13th appearance at the big game. Sofía Vergara slips into Skechers in the brand's new Super Bowl spot. Courtesy of Skechers Sofía Vergara is trading fútbol for football. The Colombian-American actress stars in Skechers’ new spot for Super Bowl LX, which will pit the New England Patriots against the Seattle Seahawks on Feb. 8 at Levi’s Stadium in Santa Clara, Calif. In the ad, set to air just before kickoff, Vergara playfully throws her “useless” sneak
Adidas Opens First U.S.-focused Soccer Store Amid World Cup Mania
The first Adidas U.S.-only soccer-focused store opened at the American Dream Mall, featuring performance footwear and apparel in an immersive format. The entrance to Adidas' first U.S.-only soccer-focused store located at the American Dream Mall in East Rutherford, N.J. James Leynse Adidas has opened the first U.S.-only soccer -focused flagship store ahead of the 2026 FIFA World Cup’s kickoff this summer in North America. The 9,000 square-foot store opened on Thursday at the
Gildo Zegna on Flexibility, Vision to Tackle New Normal
Appointed executive chairman on Jan. 1, Zegna commented on the Ermenegildo Zegna Group's preliminary revenues, as he bolsters direct-to-consumer sales, and plans strategic retail expansions for the Zegna, Thom Browne and Tom Ford Fashion brands. Zegna Fall 2026 Ready-to-Wear Collection at Milan Men's Fashion Wek Giovanni Giannoni/WWD MILAN — Gildo Zegna believes flexibility, a clear vision and planning ahead are the reliable tools needed to face “the new normal, which is mo